How SugarCRM Marketing Automation is Beneficial in Lead Generation?

There is a quote by David Raab, a marketing technology expert, that defines automation very well. His quote says, “Marketing Automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.” SugarCRM marketing automation does justice with all the things said above.

One of the major benefits of marketing automation is its ability to capture invaluable and high conversion leads. This is achieved through landing pages, email campaigns, conversion forms, after-sales surveys, feedback forms, etc. Here, we are going to cover every important topic related to SugarCRM marketing automation.

Advantages of Marketing Automation in SugarCRM

The advantages of marketing automation are enormous, mostly it depends on the type of business or departments within the organization. However, we have enlisted some of the crucial benefits of automation.

• Generate Personalized content for landing pages and forms: Sugar’s landing page and form creator allow the users to generate templates through drag and drop builder. You can utilize the time saved in this process to create more personalized content for your customers.
• Take a notch up with customized templates: In addition to the drag and drop functionality, you can add some advanced functionalities to your CRM with coding. This will allow you to create campaigns at your convenience.

• Utilize email marketing capabilities to the full extent: In the SugarCRM marketing automation, you can get your hands on some great tools. As we mentioned earlier flexibility of using either drag and drop or custom code is there. In addition, you can set up multistage nurturing email campaigns as well.
• Create landing pages that provide high conversion rates: Landing pages are known for generating and converting leads better than any other method. Furthermore, you can use this for promoting your newly launched products and services. You can also run A/B testing without coding knowledge at all.

Big organizations like IBM use the marketing automation platform of Sugar as well and they are highly satisfied with its performance too. The Vice President of IBM, Chris Wong has also praised the performance of SugarCRM. Whether it’s integration with social media platforms for providing meaningful insights to salespersons or data synchronization between sales and marketing departments, Sugar Marketing automation can do it all.