7 Common Marketing Automation mistakes that can halt business growth

Stop your extra-efforts now! Introduction of Marketing Automation added five stars in your business. Earlier, everyone was doing the entire activity simultaneously and didn’t complete it on time. You are not a robot who can do anything together so this is why a marketing automation platform is introduced to save your tons of time. You are in a good company if you decide to invest in this strategy because this strategy is evolving at an astonishing rate. But it’s not like you entail this automation method and your job is done. If not using this method properly then you can meet up with the serious downfall of your business growth. This is why we are going to compile a list of marketing automation mistakes.

Some eye-catching statistics you should also understand

Before going to move on to the section of mistakes, let’s focus together on the statistics of this platform. Around 51% of the companies are using this automation platform in their work, 58% of B2B companies are planning to adapt the marketing automation platform, 75% of the marketers said that they are using at least one dominant tool of this automation platform and 67% of marketing leaders are using this platform in the business. Marketers said that automation marketing strategy is the 4th most popular method for creating a personalized customer experience, around 35.2% of respondents said that they utilize marketing automation, 55% of e-commerce marketers are using this platform and 70% of respondents said they find improvement in targeting of messages via automation platform.

If this platform offers such exceptional advantages and is ready to hike up business then how can users get into the mistake while using it? This is the main question. Don’t worry, we wouldn’t leave you hanging as we are going to present the killer marketing automation mistakes below. Just stick to this blog to know about it

Mistakes of Marketing automation that no one should do

• When you don’t set any big plans or strategy

You have enough money to invest in the automation platform but what will be the use of it when you don’t have any plan for the present and future. This is one of the worst mistakes of marketing automation that most of the businesses already did and failed to get the result from automation. You can’t blame automation marketing for this because it’s your fault as you have not worked on the email campaign plan or objective. What is the actual solution?

Your job is to work on the strategic plans first like focus on the outlining goals, integration concept, and much more. Hope you will never make this mistake again. 39% of database quality improves with the assistance of this platform and 37% of measuring performance improves via automation strategy.

• Not syncing this platform with business tools

Already guided you in our previous blog about the significant role of integration in WhatsApp CRM and also in Phone System integration with CRM. You know how crucial it is to save tons of time and manage the business operation smoothly. Why not syncing business tools or other platforms with automation? Many found this waste of time and the result they got a big zero.

The reason was they failed to communicate with other systems because this platform was not integrated and of course, they failed in personalized customer experiences earlier. What is the solution? Integration can enable businesses to manage the other system without any extra efforts. Moreover, you can manage data management software to get the best feasible solution for automation.

• Content that you build-up is unappealing

For your email and landing pages, this superior platform can handle it and give you the top-notch features that you need in today’s time. But have you ever focused on the content that you are sharing? This platform can share what you want with its automation feature but you are responsible for the content that you made to grab the customer’s attention.

If the content is really boring and full of grammatical mistakes and has more such mistakes then it’s hard to win the heart of your customer and they will deal with someone else. What is the solution? Just one solution and that is to focus on the content and we are sure that you will get the better result rather than blaming the automation platform for not getting the leads.

The automation strategy helps to acquire 39% of customers in business, 40% of campaign management improves via marketing automation, and 41% of marketing ROI hike up when you have this platform.

• Invest here first, set it and then leave

How many of you have this mindset that once you purchase something then leave it and just wait to get the result from that tool? Frankly speaking, many businesses make this mistake and then get confused about where they were wrong. The same in the case of a marketing automation platform as many believe that once you have this platform then you just have to wait for the result.

No need to look at the work. We agree with you that it has the automation feature that saves manual efforts, but it doesn’t mean that you are free now and you will not look at the campaign activities. We don’t want our readers who are paying attention to this blog to face this situation. What is the solution?

You have to monitor the campaign to find out if there is any error or unwanted outcomes. This can improve your campaign and no doubt you can generate more leads in your business while showing the correct campaign.

• Business depends only on one metric

You have this automation platform in your business and you start using it on your email campaign activity. What is your goal? Just to know about the email open rate via this tool? This is one of the killer marketing automation mistakes that you should not do. Only depending on the one metric is not enough to check out whether the tool like automation is perfect or not.

Most businesses see one metric and if they get success on that, they ignore the rest of the other and find clueless later on. What is the big solution? We guess you know the solution, but still let’s clear you here that you should have numerous metrics to check when measuring the automated campaign. 11% of customer retention boosts up via this platform, 17% of the revenue increase, the platform saves 30% of your time in business activity and 22% of lead generation for your business enhancement.

• Paying for this software where no need for it

A new talk has been in the headlines that this automation platform is one of the most stellar ones that can do anything to save your manual efforts. Even we agree with this statement because everyone these days wants a platform that saves their quality of time. Beyond saving a ton of time, this automation can do many other activities, but what we saw businesses are using this platform where there is no need for it.

It is obvious that you have paid a huge amount for this platform but why to waste your money when there is no need for it. Let us tell you that most of the large scale sectors use this service by paying an extra amount which they can do by itself. This is one of the biggest marketing automation mistakes that we want that no one should go for. What is the solution?

You can do activities such as Lead scoring, advance form process step, CRM Integration, and Dynamic Personalized content. No need to invest in the software for these activities. Your little bit of effort needs that’s it. Invest such an amount on some top-notch plugins to ease your efforts like Twilio SMS or Email to Lead which shows you some great functionalities to strengthen your business work.

• Sending plenty of unwanted email to customers

We know that everyone has smart tactics to make sure that customers subscribe to your website and deal with you first rather than going straight to your competitors in the market. You are taking the assistance of automation to send the email for time-saving but it does not mean that you send unwanted emails to your customers that are of no use to them. This is an awful activity and we will consider it one of the biggest mistakes of Marketing automation that you should pay attention to and make sure to never do in your life again.

There is not a single person who likes to get an email from where they didn’t sign-up. And also the subscribers want only those emails which are regarding their work only. Use the marketing automation platform in that way where it will send useful emails to the customers.

Bottom Line

Automate manual marketing tasks if done properly then get ready to see the business uplifting in front of you and more such advantages it will offer. Wait; if not done properly then it will not take too much time to show you the downfall of your business development and growth. There is no one here who wants to face this worst situation as everyone started their business just to reach a peak, so it is up to you how you are using the marketing automation platform. Your one mistake can cost you more and of course, disappoint you in every activity that you did with hard work and dedication. You can learn more in-depth about this concept in SugarCRM Marketing Automation. Today, we present mistakes of Marketing automation that most of the businesses do, so learn what it is and how to fix it by reading out the above crucial points.