What is Black Hat SEO and what are the top risky SEO techniques of it?
Do you think that gaining visibility in search and improving search ranking is too easy for the SEO team? It is a real challenge but instead of working hard and following the correct guidelines, everyone is following the shortcut method. Have knowledge of what that shortcut process is? You might know about the term “Black hat SEO”. Today we are going to talk about this term and also unhide some of its risky practices that can spoil your 2020 year hard work regarding SEO.
You are not alone who needs the shortcut method to improve your ranking and search results. We are also including ourselves but how can we expect the shortcut method to hurt our long term SEO. When you strive for Black hat SEO then from the start you all will feel like you have kept your foot in the winning race and your competitors in the market are behind. What is the end? It will spoil your SEO technique and the ranking you achieve earlier, you will lose all such things. This is what is Black hat SEO is like if someone informs you about the keyword stuffing, content automation, paid links, spam comments, etc then it is about this SEO term that you should not do at all.
Real difference between Black hat SEO and White hat SEO?
- The White Hat SEO is different from this SEO strategy. The Black hat SEO strategy is to exploit the search engine guidelines to hike up the ranking whereas the White Hat SEO properly follow-up the search engine guidelines to boost up the ranking. This is a big difference as one is following the right guidelines to work and the next is just avoiding it to improvise the ranking.
- The White Hat SEO follows the long term approach to win the race but you can’t expect this from its competitor called Black hat SEO which has only one focus and that is on “quick wins” that’s it.
- You will always find accurate content in White Hat SEO but anyone who finds out that the content is duplicate then you already know which SEO technique it is.
- When you find out the complete sentence with good grammar then just remember that this SEO technique is White Hat SEO and if you check out the invisible text with some stuffed keywords then it is the competitor of White hat SEO and you know who it is.
Above we explained the difference, so now we are going to share the gist of this article about the dark side of Black Hat SEO techniques? Do you know about it or looking to find out the dark side of this SEO technique to change your SEO process? Hold your breath and read out the content till last
List of Black Hat SEO techniques that you should avoid
- Automated comments
Hope the SEO team is reading this blog because it is regarding saving your efforts and work in a proper way. So, one of the Black Hat SEO techniques- “Automated comment spam”. Many of you have written blogs and posted on their site. Also, you have received comments spam most of the time. Do you know what it is?
It is an automated comment that entails spammy links even with the keywords. Many do this job and they thought that it would enable them to increase their search ranking. They want to play smartly in front of Google but unfortunately, that is not possible. Google will not help those who shared automated comments and remove this idea that it will increase your search ranking. Not at all! Advice for you is if you do this to get the backlinks then make sure to add comments that are valuable only.
- Keyword Stuffing
We have to say this- many SEO teams do overuse keywords in one content on one page just to gain a higher ranking. Is it your strategy too? If yes, then it’s time now to run your car on the right track because you know now what the result is at the end.
Overuse keywords or we would say keyword stuffing is absolutely the worst idea because it makes your content unreadable. It’s not the right strategy to gain a higher ranking in search engines. Moreover, many Black Hat SEO techniques users use unrelated keywords and we guess you don’t want. Advice for you is to do keyword research first to check what people are searching for and also you must do content optimization.
- Sharing low-quality content
If you know the search engine then, of course, you are aware of it that it prefers websites that have good and high-quality content only. This is quite obvious to say that creating high-quality content is not everyone’s cup of tea as it is not easy to create. But we guess Black Hat SEO techniques want to change it and are looking to replace high-quality content with a lower quality one.
These tactics will not give you the best profit for sure if you highlight the low-quality content with low value. Don’t even think to get more visitors and get the best ranking in search engines. Advice for you is present only valuable and relevant SEO content all the time.
- Cloaking
One of the common illegal practices of Black Hat SEO is Cloaking. If no piece of knowledge you have regarding the cloaking then read out this paragraph thoroughly. Cloaking practice means showing the different content to search engines and showing different to the users.
This is how to get the desired ranking but yes, this is an illegal practice which everyone should avoid. This is against the Google Webmasters Guideline. Do you think that it is the right idea to improve the ranking of the content? Absolutely not! Advice for you and even of tech giant “Google ‘’ is to stop this activity if you are doing otherwise get ready to face the downfall of your hard work.
- Purchasing Backlinks
One of the effective SEO techniques we would say is getting numerous high-quality sites to link to your site. Everyone does this because it is really helpful for their SEO work but who said to buy links? You earned from your business so much but this buying links activity is also considered as one of the Black Hat SEO strategies which you should burn because it can too stop your SEO work to get the best result.
Advice for you is instead of buying links your focus should be on building the backlinks to strengthen your SEO work. The reason for not going to the track of buying links is it’s not possible that you always get from good DA sites as you can also get which is unrelated to your website. Think about it!
- Clickbait
This you all know what is clickbait but we are adding this in the list of Black Hat SEO strategies because it is the one which should be avoided. Avoided how? Many of you made the clickbait title to get more traffic to your website and get more clicks. This is good as every SEO team wants that which gives a green signal to them that they have done the right job. The term clickbait convinces the users to click on that first.
But what the situation going on is many made the clickbait title which is not at all related to the below content. Therefore, visitors will take a few seconds to leave. This is all you want? It not only increases your bounce rate but also reduces the duration rate which is a bad signal for your SEO team. Advice for you is to make the accurate clickbait title that is not fake and it must entail some related information regarding the content that you will share below.
Final thoughts
We are happy to share about the dark side of this SEO technique which from the starting will make you feel like you are doing a great job but the end is worse because it will ruin your search ranking and many other activities and there is no one who can help you. It’s time to wake up with the fact that White Hat SEO is the most genuine and right idea to do for your website work. Every SEO team should pay attention only to the White Hat SEO because the above content is about the Black Hat SEO and you have read out how it can reduce your website traffic, searches, ranking, etc. This SEO technique may be a shortcut for most of you but forget the shortcut. Your goal should be of doing the correct one no matter how hard work you have to show. Please understand the above top fix practices and make sure to avoid it when doing SEO.