Hidden Drip campaign email mistakes that no one knows yet

Now sending out a series of scheduled and even customized email of your contact members can be done in a minute via drip campaign email and more such functionality it has to enhance your experience. We must say that Drip campaign is adding 5 stars to your own business but frankly speaking that mistakes can happen from any of you. This is a great platform for your email marketing activity but that doesn’t mean that it is a genius. Many are the victim of the email drip campaign mistakes and after that, they start feeling like this is a waste of time.

Drip camping these days is so popular because of its stellar benefits for your business enhancement regarding email marketing. Like we already know about the automation process and even we are thankful to this platform for the purpose of the personalized workflow. But if you are a novice in your business then you can feel like the platform is a little bit tricky to use and you can make mistakes when dealing with your leads which you grab with the assistance of this platform. We don’t want the mistake to happen and you should not blame this platform and ignore it because this drip campaign email is inevitable.

Many of you have not used it but are looking to delve deeper into this email marketing platform, so are you curious to know what mistakes most of the professionals did while using the Drip campaign? Read out the whole blog thoroughly as we are going to enlist some points to clear your doubts.

Top email drip campaign mistakes that you should be careful when using

• Sending numerous email campaign at a single time

You have prepared numerous campaigns and now you are looking to send all these at a single time to one of your customers. It is such an awful method to run a business and yes, the chances are very high of losing the regular customers too not only just the prospects that are looking to get connected with your business.

It can annoy the person because it creates confusion about which campaign he/she should look first to contact you. Don’t create the situation of bewilderment and make sure to send one campaign to your customers at a single time and avoid sending bulk email drip campaigns to lose customers.

• Not focusing on the subject line

You are running your email marketing business then we are sure that you are aware of how important it is to pay attention to the subject line. If you don’t have any idea, no problem, let us tell you here in this paragraph. Many don’t pay attention to the subject line and you know what the result is?

Writing irrelevant subject lines and the prospect will not open your campaign and easily you will lose them. You have to understand this point- prospects think about opening the campaign only if the subject line is a catchy and good one. Just avoid the spam trigger words like: Free, Trial, Cost, subscription, offer, opportunity, etc.

• Sharing too much content

We are focusing on email drip campaign mistakes and now we are going to plunge into the content aspect. Blog or article is a separate thing but if you feel like sharing such type of content while sending drip campaign then you are on the wrong track. Absolutely terrible idea!

You just have to share what your goal is like if you are looking to promote something regarding your product then share the important details what the target audience like that’s it. Bear in mind: organize the content that makes sense and the readers will surely read that and never find this too long and boring.

• Presenting irrelevant content to catch the audience

One more we have to share regarding the content process. Email drip campaign mistakes if happen then it may cost you and you can face the downfall in your business. This is actually true as we are now going to put a spotlight on the next and that is irrelevant content.

Suppose your company is about sharing the sports shoes product and service then the audience just wants you to share content about that product only. If you highlight the irrelevant content which is not similar to the product then you obviously know that no prospect will watch your campaign for the next time and no guarantee of existing customers to stay with you all the time.

• When not presenting a theme

Apart from writing, we also want to entail a theme which most of the professionals use in the drip campaign email method. Are you one of them who shared a theme earlier that doesn’t make sense to the product? It’s time to correct your mistakes as you need to focus on the central message and a theme which conveys a message and simply inform the target audience what it is and how it can help you.

If your mind-set is one size fits all then change your decision as soon as possible because your target audience doesn’t need it. Moreover, you can use the extension like SuiteCRM Email drip campaign to reap full benefits for your business efficiency.

• Sending an email after a long time

We have shared above about the email drip campaign mistakes that you should not send plenty of email campaigns at one time but it doesn’t mean that you can take a break of one month and then send the second email campaign. This is a bad idea because chances are high of losing the target audience which you don’t want.

To maintain your business and turn your prospects into loyal clients, strive sending 2–3 emails once in a week. It feels like you care for them and update them about your business. Don’t send an email once in a month because it will not be difficult for them to press the button of “Unsubscribe”.

• No Call-to-Action in campaign

This is really important to understand. We are going to add this too on email drip campaign mistakes because no call to action means it is hard to get engaged with the target audience. In our previous blog on Lead generation, we guided you about the call to action as if you are sharing an accurate call to action that means chances are very high to get revenue and humongous traffic on your website.

Many business emails meet up with failure because of no or weak call to action, so you have to set your mind and create an email campaign that has an objective because it will benefit you and your organization first.

• Not tracking your performance

Making an email campaign and sharing and you are doing this all the time. How many of you are keen to know about the performance that how you performed and what the result is when you shared the campaign? It is important to tailor your email when you find out that some changes you have to bring.

So, why don’t you take the assistance of Google Analytics which is an absolutely correct idea to track the performance of your work? The Google Analytics will help you to share click-through rate, open rate and much more, so add this in your list of activities when building up the drip campaign email.

Wrapping up

Professionals or even newcomers are working on drip campaign email but it doesn’t mean that you never meet up with mistakes. Mistakes can be created as you have to work smartly while working on the Drip campaign because once the email is sent it wouldn’t get back. We researched and found the big mistakes the users made and after that, they are confused about what’s wrong in their campaign. We will not blame you but if you work carefully when working on email drip campaigns then your roads are open to run straight to your target audience. Above we have assembled some points about what mistakes the users made most of the time, so read out every point and try not to create that situation and make sure to share your learning of email drip campaign mistakes with many.