CRM and CMS: Definition, Difference, and their software
A challenging situation for every business is to choose between CRM and CMS because both these platforms are eminent and ready to show their actual power for business uplifting. The question here arises is- where to put the investment or which dominant software is ready to manage your entire organization with no hurdle. You opened up plenty of articles and still are not clear regarding the difference between CRM and CMS. Just continue reading below because we are going to present the information about both CRM and CMS.
What is CRM software?
CRM software stands for Customer Relationship Management which is a perfect example for maintaining the relationship with the potential and also with the existing customers. This software not only paves the way for easy sales opportunities but also focuses on improving lead and contact management. Businesses can strive for this tool to get the advantage of integration. If the integration is possible then this tool frees up your precious time and efforts. You can learn about the sync process in SuiteCRM Integration or SugarCRM Integration deeply.
What is CMS software?
The term CMS stands for Content Management System that has the functionality to manage, edit, and publish the content on your website. This software is user-friendly for every one of you as anyone can do the entire process. You can say that this superior software for your business manages the backend of your website. But don’t forget that the Content Management system is also perfect for managing the frontend as well. One of the core functionality of this tool is to focus on JavaScript, HTML, and also CSS in one place to ease your efforts.
Top CRM software that you can use in your business
Before going to keep eyeballs on the difference between CRM and CMS, let’s just understand what software they have and first we are going to uncover about CRM software.
We decided to highlight the first name of a CRM system that is well-known in the market because of its abundance of functionalities and the name is HubSpot. The software of CRM is beneficial for those who are running or looking to start their sales business. You will find the cross-channel tracking here and also plenty of lead management tools for managing the task fluently. No need to stay fret about managing the workflow of your business, HubSpot has the specialty to do this process swiftly. And it can also improve project management.
Time to get the stupendous achievement in business while using the Salesforce software which is a major name in the CRM world. Hope the large-scale business entrepreneurs are reading our here because this superior software is for you which offers customizable CRM and has top-notch sales tools, analytics, and collaboration for your business. Worth it! There many integration features and add-ons available for your business which you can use for your business productivity and efficiency.
- SugarCRM
Another eminent software of Customer Relationship Management system called SugarCRM and without any doubts, we can say that this one can also help you to reinforce your business goals. Functionalities are unlimited such as sales automation, support automation, reporting and dashboard, call center automation and there are many that you need in your daily activity. You can easily sync this platform with SocialCRM and get advanced features like lead management, filtering, tagging, activity streams, etc. If you want to use the extension of this CRM software then endeavor for SugarCRM Email to Lead.
Top software of Content Management system that is beneficial
Above we get to know the exceptional CMS software that is really worth it for the business enhancement. Let’s dive into the ocean of words to get aware of the trending CMS software-
- WordPress
We are here to understand the software of the Content Management system, it is impossible to not to share about WordPress. Many use this software on a daily basis such as posting a blog with images on the website. And the real-fact is 36% of the websites operate this software first and make it their first priority. The big reason behind using WordPress is you all know and that is “Easy to use”. The functionalities of this software- building the custom themes for your website, striving the professional templates as you can purchase it, you can do some editing too when using the professional templates, etc. The software syncs with the G Suite.
- Drupal
We believe sharing the third most CMS system is good for you because you can operate this open-source and free of cost system. We are talking about Drupal which is absolutely a great choice for industries like e-commerce business and also for the retail sector because they can enjoy the fruitful investment in this system in multiple ways. The software called Drupal is API Integration and also has a well-designed code which can be easier for you regarding your work activity. There is also a feature of configuration management and yes, you are allowed to create pages with language-based views filtering and block visibility.
- Shopify
Another wonderful system of CMS which is accurate for the e-commerce business and the software is known as Shopify. We mention the e-commerce business because this software helps you in making “Online Stores” and get the payments from your customers easily. There are around 70 designed themes here to make it more effective and compelling as it is easy to customize your web store without any difficulty. What is the specialty of this platform? It handles the taxes according to the location and enables businesses to provide comfortable shipping rates. When it’s about handling something then Shopify is suitable for SSL certification and web hosting.
A real difference between CRM and CMS to know (Infographic)
CRM and CMS or you want to see as CRM vs CMS? Is it a daunting task for you to know which is right to invest? Make sure not to miss the content in the middle
The Bottom Line
Let’s come to the concluding part of this article as if you have two goals: first is to manage the customer and the second is to manage the content then you must go for the CRM and CMS. CRM software is ready to enable the businesses for managing the customers and CMS is the best example for managing your content on the website. Finally, we get to know the actual difference as we shared the above infographic for clearing you regarding the difference between CRM and CMS. Both are not similar and the functionalities are different and that is up to you to see what are your business needs today. Additionally, we decided to minus your tremendous efforts in researching both platform software. Above we shared the trending software of CRM and CMS. Check out which one is best for increasing business efficiency.
