An Ultimate Guide of YouTube Analytics For Increasing Number of Viewers

YouTube Analytics is a great platform that allows access to insightful metrics. It provides a path through which you can reach a greater audience. In a month over 2 Billion users visit YouTube, clearly, there is no shortage of viewers. You can use this data to optimize your video so you can increase the subscriber’s count and the number of views. In this blog, we are going to show a way to analyze the critical metrics and optimize your videos accordingly.

Analytics can grant you a lot of raw data, but it is important to convert it into meaningful information. Poorly structured data or raw data can mislead. Decisions based on such information can drive you towards catastrophic failures. YouTube Analytics comprises different panels that marketers can use to gain insights.

Here, we are going to show you what metrics can change a viewer into a subscriber. With help of this, you can create strategies to achieve desired goals like increasing viewers or subscribers count.

How to See YouTube Analytics

First, let’s see how to check YouTube Analytics on Computer Browser.

• Go to the official YouTube Website.

• At the top right corner of the screen, click on the Sign In button. (NOTE: If already logged in, you can skip this step.)

• Then, click on the channel icon at the top right of the screen and select the YouTube Studio option.

• From the left side panel, select the YouTube Analytics option.

In here, you’ll see different options and parameters like Overview, Reach, Engagement, Audience, & Revenue. There is an Advanced option, where you’ll be able to check year-on-year growth and other factors too.

Now, learn how to view YouTube Analytics on Mobile.

• First, open the YouTube App on your smartphone.
• Then, tap on the channel icon at the top right corner of the screen.
• Here, select the YouTube Studio option. This will redirect you to Play Store to install the YouTube Studio App.
• When the installation is complete, sign in to the YouTube Studio account.
• In the Dashboard, click on the View More option under Analytics.

The metrics in the mobile’s YouTube Analytics are quite different. For example, it has Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists.

Understand YouTube Metrics With Analytics

In this section, we will explain the meaning of every metric in YouTube Analytics. Besides this, we’ll also discuss some most revealing metrics for improving the performance.

As you can see in the above graphic, YT Analytics comprises a bunch of metrics. However, not all of them are equally important and insightful. If you start looking at them all then it will confuse and overwhelm you. That’s why we have curated a list of the Top 5 most important YouTube Metrics.

1. Watch Time: It is perfect for understanding the viewer’s engagement level. Watch time represents the minutes spent by the viewer watching the videos. This means, the higher the watch time number is, the more engaging your content is. You can check the video with the highest watch time to better understand the interests of your viewers. This will assist you in creating content that attracts more engaged viewers.
2. Average View Duration: Average view duration is also a key metric that provides you with an overall picture of the YouTube Channel. It is calculated by dividing the total watch time with the total number of videos on your channel. A higher average view duration means viewers are enjoying your video content. This will let you have an idea of whether or not your videos have engaging viewers. YouTube Algorithm also promotes videos with higher Watch Time and Average View Duration. It will help you in getting a place in YouTube’s recommendations.
3. Impressions Click-Through Rate (CTR): This is quite similar to Google CTR and Facebook ads CTR. This metric shows you how many times viewers have clicked on your videos. With YouTube, “It’s all in the thumbnail”. A better title and thumbnail can guarantee you a higher click-through rate. But avoid using any clickbait, it can increase your CTR but also increase your Bounce rate. YouTube also has a strict Clickbait Policy in place. If CTR is below 5% then it means you need to change your approach of creating a thumbnail and title. However, don’t overdo it. Some popular videos also have low CTR because they get recommended to a larger, or sometimes irrelevant, audience.
4. Most Popular Videos: For knowing what your target viewers want to see or what content they’re adoring most, it can be a crucial metric. YouTube Analytics provides you with a dedicated section that lets you know about the most viewed videos on the channel. Here, you’ll find a list of videos in decreasing order based on views. Besides your own videos, you can also see the most popular videos of your competitors. Based on the topmost beloved videos, you can upload more such content on your channel.
5. Viewers/Audience Information: Knowing the audience is important, especially when you’re running a business YouTube channel or want to create a brand on other platforms. When you’ll identify then it will become easier to generate the right and influential content. Here are two vital metrics i.e. Internal Traffic Source and External Traffic Source. The internal source will tell you if the viewers specifically searched for your video or YouTube recommended it to them. On the other hand, the external source will let you know about sources besides YouTube like Google, Facebook, email, or a website. If the internal source is higher then it’s an ideal situation. If you’re using an Email campaign for reaching a more diversified audience then you can check the progress from here. If the campaign is not working then you can either make changes to the content or adopt a better Email Marketing strategy.

Final Thoughts

YouTube Analytics can provide helping hands whether you’re a seasoned YouTube creator or a Rookie YouTuber. But the only condition is to look over the right metrics at the right time and make the right decisions accordingly. If you believe there is something creative, unique, and amazing beneath you that worth showing other than YouTube is great for you. And YT Analytics will also be there so you can keep track of your success and learn from drawbacks.