5 major benefits of SMS CRM integration for growth

Vijay Kumar
5 min readSep 23, 2020

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These days the common discussion is about the Customer Relationship Management software integration and also about the Short Message Service. Entailing a CRM system in business means you open the doors for ROI and business efficiency as the software boosts up if it integrates with other platforms. But large scale organizations are looking to integrate this software with the Short Message service platform. So that means SMS CRM Integration, right? But what is the reason why they want this?

These days SMS platform is at the peak because according to the organizations, 75% of the customers want every offer via SMS only, 90% of SMS are read within 3 minutes, 81% of the professionals prefer the SMS to use for business and 33% of businesses are looking to target loyal customers via SMS. So, now you can imagine if this platform of text message gets integrated with one of the superior software CRM then it’s a brilliant idea.

Let us give you an example here: Many prefer to maintain their conversation via SMS as they don’t choose any other communication channel to get engaged with the prospects. So, here if the SMS integrates with the CRM system then CRM enables you to store customer’s details. Moreover, it can also assist you in creating a personalized journey for them.

Well, this is not the only benefit to growing your business today as integrate text messaging with the CRM has enormous features that no one knows yet. We decided to uncover the list of the benefits of this SMS CRM Integration. Let’s walk through the whole article-

Big advantages when CRM with SMS integration is possible

  • Save your precious time by sending reminders

SMS is an accurate communication channel as it has great importance in the Human Resource Management sector and also in many industries. Like 73% of the real estate sector prefer SMS first, 47% of the education industry like to get connected via SMS, 63% of the entertainment industry use SMS and around 48% of the Automotive sector go for the SMS communication channel first.

Getting a great response then we are sure that it gives you bundles of features when it syncs with the CRM system. When SMS CRM Integration is done then every user can send the meeting reminder, about the appointment to their customers via SMS when using CRM software. This saves your money and time and more importantly, chances are high of uplifting business growth and efficiency.

  • Updating the clients swiftly via SMS platform

Around 3.5 trillion messages will be sent in 2023 and this show coming years the SMS will strengthen its platform. The text messaging is perfect for the communication purpose as if you want to update someone about your organization or want to share something like sharing your brand and service.

There is much-needed of CRM with SMS integration. It can help you to send the notification to your clients and also many of you want to send quick update because late update is a bad signal for your business. Strive the SMS today and sync it with this software for your business enhancement. Like we understood about the integration importance in SugarCRM Integration, it will enable your business here too if it syncs with text messaging.

  • Best option to grow your marketing work

SMS marketing is very important and well-known because everyone knows that users open the SMS first if compared with other channels like email. Like 80% of the customers like to track their order via SMS, 75% of the customers want to see a special offer on SMS platform, 80% of users like business communication about marketing via SMS only and 80% of the users find the SMS channel more convenient in comparison with other communication channels.

So, that is true to say “integrate text messaging with CRM” can be cheapest and also a better option for marketing purposes. For the sales and regarding the promotion of the product, you can do that promptly when these both are sync with each other. You can put hands on one of the best plugins like Twilio SMS API which offers you the SMS template feature and more such top-notch functions.

  • It can do the job of maintaining a relationship

How many of you work on this process of sending personalized messages? Well, maintaining personalized communication is relevant to grow your organization and now we want that you should operate the CRM and send the personalized communication via text messaging platform. Why?

There is a lot of chance to build up your relationship with prospects and also you can maintain it when SMS CRM Integration is done. You can entail the name with the custom data because the prospect feels good and they start feeling like you send the text message to them personally. Like we informed you about the business Integration and also regarding the CRM phone integration, it’s time to work and show some efforts for CRM with SMS integration.

  • Handle their queries via SMS channel

Only to handle the queries of your clients regarding CRM software via Call? Who said? You can strive for the SMS communication channel today and make sure SMS CRM Integration can be done to help you in this activity. Many times your clients are so busy that they have no time to pick up the call and share what they need.

You can start your business conversation via SMS also because many of you don’t want to stay dependent on the calls only. SMS is a brilliant option like we guided you about the SMS API in-depth, so we want that without wasting any time, every organization to adapt text messaging and hope you sync it for the purpose of handling business queries.

Final bricks

The communication channel like SMS is nowadays very important and many organizations include this channel in this business for the communication matter. You can reap the full benefits of this platform and just imagine if it syncs with one of the fast-growing software called Customer Relationship Management then get ready to see business efficiency and productivity growth. You are doing everything for your business to walk on the right track as we informed you so many aspects and now we want that businesses should strive to integrate text messaging with the CRM system to get numerous features. We researched and found that many are unaware of the benefits of the CRM with SMS integration, so we have enlisted some ultimate benefits of both that how it enables organization if both the platforms sync with each other. Let’s see now whether the users integrate other communication channels with CRM or they find SMS more dominant.

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Vijay Kumar
Vijay Kumar

Written by Vijay Kumar

I am Vijay Kumar. I have 3-year experience as an SEO Specialist profile. My core expertise are CRM, Software testing, SEO, ON-page, OFF-Page, Run Campaign, etc.

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